Vice President, Public Relations - New York , New York, United States, 10021

Vice President

The Vice President must be news obsessed, trend focused, always curious, entrepreneurially minded, a lifelong learner, data driven and, above all, possess an ability to be a strong storyteller and a superb listener. The VP must strive to exceed client expectations on what they thought was possible from a trusted partner, evidenced by feedback and account growth. While developing a high-performing team, someone in this role is also expected to deliver solid communications results (media, social, etc.) across our Financial Services and B2B portfolio of accounts.


  • Act as a client lead or for your accounts, providing frequent sound counsel to clients, with a focus on keeping tactical elements on track to ensure account efficiency
  • Drive the creation of the client programming and strategy and then own, supervise and execute on it
  • Develop and implement creative programs that produce superior results for clients
  • Lead and execute significant media relations efforts including press release development, key message documents, pitches, story development, growing and maintaining media relationships, etc.
  • Leverage traditional media as well as emerging technologies for PR programming and influencer outreach
  • Offer creative and new ideas and thinking to pitch development and design and other elements of your clients' programs
  • Write, develop and edit various materials (ie - client media materials, presentations, byline articles, client notes, monthly reports, for the account and ensure they are creative and strategic
  • Offer strategic advice about programs and measurement analytics
  • Develop strong relationships with clients to be seen as a trusted advisor and extension of their internal teams
  • Serve as a leader and supervisor and build a high-performance account team -driving accountability, high levels of responsiveness, top quality work and open communication
  • Manage the account financial operations and budget - including staff allocations
  • Actively participate in brainstorm and ideation sessions
  • Participate as a member of a new business pitch team and identify opportunities for networking


  • 7+ years of agency or in-house experience within public relations/communications, with experience working with financial services and B2B clients
  • Prior experience leading an account and managing a team of people
  • Ability to be a self-starter and interest in operating in an entrepreneurial environment
  • Reliable industry relationships with media, influencers, etc.
  • Strong communication and presentation skills
  • Ability to multitask and organize multiple deadlines across various accounts
  • Proven ability to write strategic documents as a clear, concise and persuasive writer
  • Critical thinking and strategic problem solving
  • A "never quit" attitude and a great sense of humor