Vice President, Growth Strategy - New York , New York, United States, 10001

We're looking for a candidate to fill this position in an exciting company.

  • Define and implement company's marketing strategy to drive customer acquisition and retention
  • Develop strategy to meet ambitious growth objectives, taking into consideration market segmentation, penetration and competitive positioning
  • Manage paid and organic marketing efforts across digital, linear, and social to meet customer acquisition goals
  • Implement value-enhancing strategies to improve customer retention
  • Build company's brand
  • In collaboration with company leadership and Nickelodeon CMO, define company's brand positioning and creative voice
  • Ensure company's brand is realized across marketing, product, and customer support efforts
  • Increase company brand awareness and affinity
  • Manage the web payment funnel
  • Identify and prioritize cross-functional efforts to increase lifetime value and reduce churn
  • Oversee payment operations and ensure customer support is responsive and supported
  • Own the data
  • Lead company efforts to analyze data and draw insights across the customer experience
  • Build analytics capability, on the company team and in the product
  • Partner with other in-house analytics teams to gain the best possible insights for decision-making
  • Define product requirements to support marketing efforts
  • Define product marketing roadmap to ensure that company's product capabilities support growth goals and customer feedback
  • Inform A/B testing strategy with tests to optimize customer acquisition and retention efforts
  • Support EVP in managing relationships with company's distribution partners; manage company's day-to-day interactions with distribution partners as well as
  • internal supporting teams
  • 15+ years of professional experience in direct-to-consumer digital growth businesses
  • Demonstrated success in driving growth of a digital subscription service
  • Demonstrated success in building a consumer brand; experience in child and family brands preferred
  • Demonstrated ability to build an effective social presence to drive growth
  • Experience managing third-party distribution partnerships
  • Experience driving complex initiatives in large corporate and entrepreneurial contexts
  • Experience managing teams effectively regardless of direct reporting lines
  • Ability to think flexibly and multi-task in a fast-paced, evolving environment
  • Ability to communicate goals clearly and drive coordination effectively and efficiently
  • Sense of humor