Senior Director - Marketing, Communications And Public Relations - Tuskegee , Alabama, United States, 36083
In keeping with the President's commitment to Tuskegee University demonstrating Excellence in Every Way, the ideal Senior Director will possess the willingness to use his or her expertise to assist in the university's efforts to be a sustainable academic organization committed to excellence.
Tuskegee University (TU) seeks a visionary marketing director that is able to see the big picture to develop and implement college brand and marketing strategies. The successful candidate is a dynamic leader with the ability to infuse contemporary marketing concepts and techniques into a university environment. The ability to collaborate is essential - with college faculty, staff and committees to determine strategies on how to best market the unique features of our diverse array of college programs, departments, and services. Core responsibilities of the position include developing and implementing strategic plan and directions for the marketing of TU; serving as a leader and manager of the marketing, web, and communication team; and working with internal clients and external vendors on establishing TU brand resulting in an understanding of all stakeholders as to what makes TU unique.
Essential Duties and Job Responsibilities
Proactively and personally involves self to get educated in the university's defining internal and external environment and strategies, which must guide all messaging. This involvement should include consistent attendance and active participation with all key strategic committees to understand evolving PR trends and priorities
Proactively recognize and communicate PR and marketing opportunities, and act upon them based on gathered institutional knowledge and acquired experience
Lead, manage, and supervise the marketing, web and communication team. Leverage the existing skill sets to meet college marketing goals. Invest in professional development opportunities for the team to contribute to sustainability of TU human capital.
Develop, implement, and manage TU strategic marketing plan to include and consider timelines, plan implementation, annual cycle, multi-channel campaigns, diverse array of targeted audiences, and recently established TU brand. Include the creation and implementation of mechanisms to determine ROI and impact of marketing, web and communication activities on college goals.
Use targeted marketing strategies to support student/client recruitment efforts across all academic programs and administrative units. Engage all communities TU serves locally and nationwide.
Annually develop, propose, manage, and oversee marketing, web and communication budget.
Oversee all purchasing and vendor relations activities. Track budget to ensure funds being used are providing desired ROI.
Act as a brand manager to ensure consistency and use of TU marks, messaging, and brand within established parameters
Build relationships with academic chairs, deans, and administrative directors and coordinators to learn how to best meet the marketing needs of the college.
Coordinate with Admissions, Alumni Affairs and Advancement/Development office in order to align and leverage resources available.
Act as the lead of an effective Marketing Advisory Committee composed of college faculty and staff to set department activities and priorities.
Develop and identify marketing research strategies to guide the decisions and actions of the marketing, web, and communication team.
The Director of Marketing, Communications, and Public Relations is responsible for developing and implementing a marketing, web, and communication strategy to promote TU as the preferred educational choice for students, while consistently elevating the brand. The position is essential in the formulation and articulation of a vision for the marketing plan and will build on the existing foundation of the Tuskegee brand. The director is responsible for the management and supervision of the marketing, web and communication team and will work closely with other college departments, including the Office of the President to articulate how TU meets the needs of students and community, while advancing the brand.
Bachelors degree in marketing, communications, or related subject
5-7 years of progressively responsible experience directing marketing and/or communications efforts, preferably in higher education
Experience with project management in an organization (preferably in higher education) that has multiple programs or departments competing for priority, and ability to prioritize
Proficiency and experience with multi-faceted marketing and communication mediums including social media (ie Facebook, Instagram, Twitter, Pinterest, Snapchat, Pinterest, etc.)
Experience with budget creation, development and management preferably with zero-based budgeting model
Progressively increased supervisory experience and responsibilities
Demonstrated knowledge and experience with crisis management according to best practices for institutions of higher education
Possesses superior writing, editing, and proofreading skills
Possesses ability to serve as media spokesperson
Possesses complete integrity and confidentiality in carrying out necessary marketing and PR themes and strategies
Is an innovator, current with new trends in marketing (including non-traditional initiatives) and is able to look closely at what we do and where we need to go.
Masters in marketing, business administration, or related subject;
7+ years' work experience in higher education marketing and/or communications;
Successful marketing research at a local and regional scope;
General understanding of higher educations role in the community;
Knowledge of basic website administration;
Knowledge of public relations and public information strategies.