Public Relations Specialist - Pittsfield , Massachusetts, United States, 01203

Role Summary: Self-motivated and highly organized, the Public Relations Specialist will nurture a strong industry network, increase brand awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs. Principal Responsibilities: • Assist in development of a public relations communications plan including strategy, goals, budget and tactics• Write press releases for all new collections, category introductions, and company initiatives• Seek high-level placements in print, broadcast and online media• Work directly with outside PR agency to support all campaign and collection launches• Coordinate all public relations activities
Key Relationships: CMO, VP of Creative, Campaign Director, Founder, Director of Product Development
Number of Direct Reports and Titles:· None Evaluated on:Proven ability to increase awareness of the company, communicate effectively across departments and with outside interests, and ability to track efforts to established KPIs.
Education/ Experience/ Skills: • Bachelor's Degree (PR or Communications Preferred) • Five + years' experience in public relations or related fieldDeep interest in home, home lifestyleApplicable knowledge in copywriting and editingExperience with diverse social media platforms (LinkedIn, Twitter, Instagram, Facebook etc.)Excellent communication, presentation and leadership skillsOutstanding organizational and time management skillsHave a sense of urgency and the ability to manage multiple concurrent deadlines
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job. Fresh American LLC, d/b/a The Annie Selke Companies, is an equal opportunity employer.