Practice Development Manager (Financial Services) - New York , New York, United States, 10132
Description:Serve as the lead marketing strategist for the Financial Services Practice Group. The FSPG is quite broad, covering regulatory issues impacting banks, non-bank lenders, broker-dealers, investment advisors, money service businesses and some limited insurance. Transactional work include finance transactions, mergers and acquisitions, and day-to-day commercial agreements and transactions. Finance is the largest component of the practice and includes Asset-based Lending, cash flow lending, leveraged lending, project finance, lending to lenders and corporate lending in various industries. Our lending transactions are domestic and cross-border and include syndicated, club deals and bilateral deals.
The individual in this role will work closely with the practice group leaders and team leaders to develop and implement marketing and business development activities for the assigned groups, as well as work with multiple partners on various client focused projects. The practice development manager will report to the section Senior Marketing and Business Development Manager and work collaboratively with firm-wide marketing resources, including the CMO; practice, geographic and industry marketers; design and editorial; CRM; digital communications; public relations; etc., while sharing "best practices" with other marketing professionals.
Key Responsibilities Include:Become familiar with the practice, clientele, sources of business and related resources (e.g., trade and industry organizations, publications, related professionals) for the section and assigned practice groups and teams.Spearhead the development of, as well as implement and track, the business plans for the assigned practice groups.Develop and manage Practice Group and Team budgets.Strategize with the Groups and Teams to identify appropriate marketing activities and initiatives.Strategize and execute events and tradeshows.Develop and maintain collateral materials, including brochures, deal or case lists, practice descriptions and other Website content.Plan and participate in all assigned practice group and team meetings.Assess opportunities and assist in developing responses to RFPs and pitches for new business.Identify and direct practice group research efforts for the assigned areas, including trends and issues, targeted companies, etc.Work with the PR and Communications team to identify and develop opportunities to promote good results, "star" attorneys or other work product for the assigned practice groups and teams.Seek opportunities to leverage practice group or team successes to other firm practice groups, offices or teams. Identify opportunities to cross sell assigned practice group services across the firm.Work with the Database Manager to create and maintain databases for assigned practice groups and teams, and utilize databases as needed.Work collaboratively with Regional Marketing professionals to organize activities for the assigned practice groups and activities that are "on the ground" in other offices, such as seminars, events, sponsorships, etc.
Qualifications:6-10 years' experience, preferably in legal or professional services marketing environment.Take an ownership approach to the assigned practice areas.Creative, outward-looking, confident, capable of bringing new ideas to the practice groups and teams.Leader, mentor, coach, team player, facilitator, manager, client-service orientation.Strategic, high energy, results oriented, and detail oriented.Articulate. Excellent writer and communicator.
Minimum Education:Bachelor's degree.