Marketing Strategy Senior Director - Integrated Consumer Experience - - Woonsocket , Rhode Island, United States, 02895

US Dollar . USD -

At CVS Health, we're reinventing our front store to be the front door to healthcare. For millions of Americans, that journey begins with one of our 9,700 retail stores, and we want to help each of our customers take the right first or next step in his or her healthcare journey. To help us achieve this goal we are looking for innovative marketing leaders who think big and push boundaries to drive results. As the Senior Director, Marketing Strategy - Integrated Consumer Experience, you will help lead innovation and optimization of ensuring our Marketing activities convert, both online and in-store. You will be responsible for creating an inspiring shopper journey for our customers, both in-store and online. In partnership with the Insights team, you will be accountable for unlocking customer insights to about how shopper behavior is changing and leveraging those insights to develop hypothesis - continually learning and optimizing the shopper experience. Specifically, you will lead teams that are driving the following: ecommerce customer growth, in-store marketing and experience, and segmented consumer strategies. Primary Role and Responsibility: *Leads the development of marketing strategies to impact and influence our customers' attitudes, behaviors, and choices to meet and exceed budgeted impact and business goals *Collaborates with marketing disciplines to design and develop integrated marketing and communications plans to drive the business with measurable and attributable impact from marketing efforts *Develops both short and long term plans to drive the business *Leads the team in unlocking ever-smarter, more targeted and impactful Marketing, using data, technology, and new media solutions in marketing plans *Leverages data and insights to drive strategic and tactical marketing decisions and optimizations, and demonstrates accountability to business impact *Proactively builds and maintains relationships with key stakeholders and executives, encouraging collaboration, connecting ideas and consulting on marketing opportunities. *Leads the team to ensure cross-functional collaboration and coordination in achieving agreed-upon priorities *Leads, coaches, guides, and motivates a team of colleagues performing related work with a clear statement of goals and support in building toward those goals. Consistently takes a leadership role in organizing project teams, encouraging collaboration and innovation, and developing plans for both internal and cross-functional projects or initiatives., CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation's largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units - MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers. *10-15 years of business experience *5 or more years' experience leading a team either directly or cross functionally *Experience working in highly matrixed organization *Proficient in use of key financial metrics/ratios to evaluate business cases *Deep understanding of marketing and marketing functions *Deep appreciation of end-to-end consumer in-store and digital commerce (e.g. from advertisement to landing environment to transaction experience) *Deep understanding of marketing measurement and technology *Working knowledge of available marketing channels both online and offline *Develop breakthrough marketing plans that build the business and brand *Proven track record of evaluating and elevating creative and media to inspire consumers to act *Proven ability to inspire, collaborate with, and influence business partners *Proven ability to navigate and succeed in a highly matrixed organization *Proven track record of growing and developing a high performing team *Proven ability to analyze data and develop actionable insights *Ability to represent the voice of the customer in strategic business discussions *Entrepreneurial mindset *Proficient in use of key financial metrics/ratios to evaluate business cases *Understanding of the Front Store lines of business (e.g., category management, merchant) Preferred Qualifications *Experience working in a large corporate environment in marketing health care or other highly regulated industry preferred *Experience in Retail/CPG/ecommerce preferred *MBA preferred *Experience working with CPGs on joint marketing programs preferred, Bachelor's Degree is required. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at and EEO IS THE LAW SUPPLEMENT at Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health at mailto:, For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-. Please note that we only accept resumes via our corporate website