Market Intelligence and Strategy Manager - Fort Collins , Colorado, United States, 80521
Objective Develop and deliver business analytics, market assessment, and customer knowledge and insights that drives strategic planning, operational processes, marketing goals, business metrics, and analytical models that help maximize the return on business and marketing investments. Description Responsible for providing business analytics and marketcustomer research and developing intelligence and insights for new market opportunities, as well as existing markets served. Activities include market research, market analysis, syndicated research analysis, business analysis and customer insight generation. Drive the development of key insights from factors including syndicated research, market size and growth, evolving customer needs and changes in technology through primary and secondary research. This position is accountable for providing timely, high-quality strategic customer and market intelligence to support decision making and strategic planning. Responsibilities Provide innovative market research strategy, process leadership, analytics and customer insights. Identifies research, tools, and analyses required to achieve objectives for large and complex business strategy projects Provide market and customer research and develop intelligence for existing markets served and new market opportunities Lead highly complex, time-sensitive market research projects and identifies compelling trends and opportunities for business leaders Lead out on working with the MAP team on market size alignment, analysis and business insights Consults with business executives on a wide range of issues related to the strategy formulation process, including risk management and new growth opportunities Provides thought leadership and contributes to expanding the knowledge base within area of expertise which includes developing new methods, techniques and criteria for developing strategy analysis and recommendations. Provide market insights, intelligence and recommendations to influence go-to-market planning and strategic marketing plan development and decisions. Perform final contract negotiations with research vendors. Based on market research information create and review research plans and approaches (syndicated and primary) with each business unit. Develop effective intelligence and customer insight strategy based on analysis and assessment of customers, market data, competitors, market share and customer satisfaction scores. Develop actionable marketing recommendations and insights to support strategic planning. Provide senior leadersowners actionable recommendations and strategic plan based on analytical research Specific Accountability for Successfully deliver the FY19 Personal Systems Services market intelligence Plan of Record. Define and Ensure Delivery of Research Plan of Record Work with PS Services business unit leaders to reach a consensus on market intelligence priorities from across 8 teams (GBU, Regional Category) aligned to 1.2M budget. Project topics span market, channel, customer, competitive and pricing. Modify research plan over the course of the year as needed to accommodate revised priorities Work with external research agencies and HP-s CMI team to structure, manage and deliver in-field research projects Align Personal Systems Services research Plan of Record to budget and ongoing budget management. Success metric Deliver PoR within 1.2M budget +- 10. Manage the purchase, invoice and accrual processes Tie to budget each quarter Refine and maintain research dashboard to show actual versus planned projects, budget spend and change factors Develop future PS Services Total Addressable Market (TAM) Sizing. Lead market research and associated internal process including customerproduct segmentation in cooperation with PS Services Category leads, and segment size by Region, Subregion, customer segment, product segment and engagement model (transactionalcontractual). Collaborate with HP-s MAP team on defining TAM sizing framework and external agencies to engage Socialize TAM sizing across PS Services WW Business Units and Regional Category and Sales teams Manage the Insights into Action initiative. Facilitate process of PS Services stakeholders documenting the decisions and actions the research insights supported and presenting action plan and performance results to the PS Services executive leadership team. Success metric all projects identified for Insights into Action briefing have a briefing completed andor scheduled within 2 quarters of research quarter completion. Evolve Industry understanding and tactical skills. Serve as Lead for 3 market research and competitive analysis analysts in Bangalore, India - Education and Experience Required BA or BS in Marketing MBA preferred. 10+ years business analytics and market research experience. Program management experience. Proven leadership experience Experience working across cross functional business function (sales, region, market research, product marketing, forecasting, operations, strategy and planning, and PL management) Knowledge and Skills Master knowledge of marketing principles, practices, tactics and tools. Extensive knowledge of research methodology for the most challenging business issues. Mastery knowledge of research vendor management, agency practices and procedures. Thorough knowledge of research methodologies practices. Ability to extrapolate future trends from current information. Excellent written and oral communications skills. Excellent interpersonal skills ability to build, manage and influence virtual teams. Excellent negotiating skills. Ability to interface effectively with all levels of management and functional disciplines. Excellent analytical thinking, technical analysis, and data manipulation skills. Ability to leverage new analytical techniques to develop creative approaches and insights. Extensive knowledge of how to analyze business problems using Excel, Access, statistical analysis, and financial modeling.. Excellent project management skills, including leading large, cross-functional initiatives that impact the organization. Strong relationship management skills, including partnering and consulting.