Manager, Events Business Strategy - New York , New York, United States, 10001

Job Description

This position will work closely with senior leadership to set the strategy for the NFL Events business. In this role, the Manager, Events Business Strategy will be responsible for quantitative and strategic analysis in support of major NFL tentpole events (Super Bowl, Pro Bowl, Draft, Combine, Kickoff, International games, etc.) The successful candidate will also help identify paths to new growth opportunities through NFL event platforms. Specifically, this position will be responsible for the creation, evaluation and implementation of a broad range of metrics and business performance tracking across all major events. Furthermore, this person will serve a crucial role in delivering meaningful insights to League stakeholders, personnel from 32 Clubs, and external partners .
Roles & Responsibilities

  • Help lead strategic analysis to drive evolution of existing events and develop platforms to fuel new business and revenue opportunities across the Events business
  • Work across Events and broader League to help develop multi-year department business plans, including strategic priorities and investment decisions across initiatives
  • Conduct research projects, organize findings, and create analyses to support strategic direction/recommendations
  • Proactively provide his/her own perspective on project materials, show foresight to escalate any issues along with recommended solution
  • In partnership with key departments, create and track objectives leading up to each major event; act as Events liaison to stakeholders in each group to ensure that objectives are met
  • Gather input from internal and external groups post-event and create comprehensive recap documents for senior Events and NFL leadership
  • Prepare strategic presentations and written memos to Events leadership for variety of uses including ownership and committee meetings
  • Work closely with Events and Finance teams to track department revenue and expense targets
  • Other ad hoc strategic projects, as assigned by Director, Event Strategy and/or EVP and VPs


  • 5+ years of experience at a top-tier consulting firm, financial institution, or relevant industry (sports, media, entertainment)
  • Experience building complex presentations in MS PowerPoint
  • Experience working in MS Excel building reports and producing data-driven analysis
  • Have a working knowledge of sports/entertainment trends, evolution of event platforms, and understand business dynamics/revenue models
  • Proven ability to think strategically
  • Strong management, writing, organizational, and presentation skills
  • Detail-oriented, ability to operate independently, accomplish multiple projects simultaneously
  • Team player who is capable of working cross-functionally within large organization