Ditigal Strategy Coordinator - Arlington , Virginia, United States, 22202
MARKETING AND COMMUNICATIONS PROGRAM SUMMARY The Marketing and Communication department is responsible for Association communications and membership marketing, including the generation of non-dues revenue for all publications, press relations, digital and print communications, and the association database. The department creates and implements the strategy for all marketing and communication activities. POSITION SUMMARY Responsible for the maintenance of the NetForum membership database. Assists with the implementation of ACMA s digital strategy. Responsible for management of all web properties. DUTIES AND RESPONSIBILITIES Manage the technical components of all ACMA web properties Updates websites and ensures content is up to date Manage and report analytics for all web properties and emarketing Works with Director to create and implement organization wide database policies and ensures these are being implemented. Staff point of contact for database issues. Supports department use of the database. Manage Database lists and work to grow ACMA s database of industry and end user contacts in a way that allows us to market and communicate with these individuals Support lead generation processes Ensures information is being entered correctly into the database, records are accurate. Manages digital advertising delivery for all ACMA web properties Knowledge, Skills and Abilities Advanced Excel skills with ability to manipulate large datasets. De-dup lists, FindReplace, Merge and etc. 2+ years of HTMLCSS experience. Must be comfortable with making website updates and editing email templates. 2+ years of managing WordPress CMS 2+ years experience with Google Analytics and Google Tag Manager Familiarity with Adobe Creative Suites. Must know how to edit and resize images. Experience with AMS is a plus but not required. Must have a highly analytical approach to solving problems and the ability to work on multiple projects at once. Experience 1 3 years of experience Education College degree andor equivalent experience.