Director of Strategy - Experience - Dallas , Texas, United States, 75201
About Us We are what we believe. We believe in the power of creativity: creativity that makes people think, feel, and then act. Creativity brimming with bravery and vision, heart and humor, imagination and truth. We believe that brands should stand for more than what they're selling. With culture as our playground and emotion as our craft, we help our clients change minds, win hearts, and create memories. We believe that good people are the key to creating great work. Our halls are filled with passionate thinkers and makers, seasoned experts and rising stars, who unleash each other's brilliance and celebrate every win as a team. Together, we bring ideas from the page into the world, ideas that are so audacious, so original, so meaningful that they couldn't come from you or me. Only we. We Are TMA. Creativity That Matters. About You You possess a genuine passion for creative and immersive experiences. You have a proven history of delivering award winning and highly creative experiences. You're smarter than us. But you know that. If you weren't so much fun you might be an academic. You're obsessed with climbing into the minds and sentience of human beings. You're an avid reader and researcher. If we saw you on a plane you would be eye-deep in some obscure scholarship, literature, or your Pocket app full of articles about internet culture and consumer behavior. You're preoccupied with the cultural current and the subcultures that live in the mud beneath it. You live "in the weeds." And you're always looking to go even deeper. You're interested in taking smart and calculated risks, because you know that's where the glory is. You have aesthetic and thematic preoccupations that others envy. You have a proven ability to provide leadership and energy to a diverse team. You are a master at formulating a compelling argument. Your friends hate it, but it sells a lot of work. You can easily convince a room full of people of the power of experience. You are able to foster positive, collaborative and exciting relationships with internal creative and production teams. You know how to navigate the politics that often get in the way of making great work. You want to learn everything about experience and be the best in the world. You truly love what you do. About The Role You should be ready to do big work for big clients that resonates in culture. You will: Lead the consumer, marketplace and location research that makes for juicy insights. Bury yourself in all of the data and research available to you through the latest tools, but also get up, get out of the office, and talk to real humans. Provide innovative ways to deliver data-driven research to internal and external teams. Lead field research and focus groups, helping to both inform the briefs and the creative output. Create and deliver inspiring creative briefs, with real insights, that will deliver the needed results for clients. Collaborate closely with creative teams to create best-in-class experiences that even our Moms will talk about. Ensure that all ideas are focused, deliver value to the guests, and can live beyond the experience in a variety of formats. Be expert at keeping concepts on brief without shutting things down or killing interesting ideas. Lead the channel strategy and drive where and how we should talk to the audience pre, during and post event. Use your expert presentation skills to make men and women laugh, cry and applaud. But more importantly, feel that you "get" and "got" them. Work to build productive and positive relationships with clients. Lead the creation of measurement frameworks and the collection and synthesis of data. And you'll help incorporate it into future briefs and creative to continually make the work better. Push proactive ideas and opportunities for new projects and agency growth. Defend the work in client presentations, providing compelling reasons why the ideas will provide the needed results. Be able to provide clear and measurable objectives to clients that both help sell the work and help show how effective it was. Provide thought leadership in the experience space. This includes, but is not limited to: client education, internal education, writing and publishing industry articles, speaking at industry events, etc. About The Requirements 8 or more years of experience in creating strategies for experiences & live events. Bachelor's degree in business, marketing or communications or related field. A fantastic presenter, bringing enthusiasm and confidence into a room. Robust experience with research tools like YouGov, Simmons, etc. Proven leadership ability and a history of strong client relationships. Understands and distills primary and secondary research for business intelligence needs and cultural analysis. Passionate, positive, and solution-oriented. Open to travel, extended hours and weekend work as necessary.