Director of Public Relations - San Francisco , California, United States, 94101
You will be part of the Corporate Marketing Team for the InMobi Group across its 3 businesses - InMobi Marketing Cloud, TruFactor and Glance. InMobi Marketing Cloud () is the group's ad-tech/media business targeting CMOs; TruFactor (trufactor.io) offers Intelligence-as-a-Service for data scientists; and Glance () is an innovative content platform for consumers.
In your role, you will be working very closely with the global marketing heads and leadership teams, including CEOs, of each of the businesses.
What you will own:
You will engage with major news organizations (online, print, broadcast) to promote group companies' leading position in their respective industries through announcements, contributed articles, interviews, participation in industry trend stories, awards submission etc.
You will manage and work with the PR agency drive PR objectives in North America. You will engage with the global PR and marketing team, the leadership team, and subject matter experts across product, marketing, technology, sales, customer success to uncover stories and proof points for pitching to journalists
You will develop and manage relationships with journalists in order to secure opportunities to insert InMobi Group companies' narratives into industry stories
You will take research and writing on technology generated by InMobi Group companies and turn it into stories and pitches that top journalists covering technology and business will be keen to write about
You will tap into insights and narratives created by InMobi Group companies to influence media outlets to write about technology developments, and insert executives perspectives on them
You will maintain relationships with journalists in order to discover opportunities for inserting InMobi Group's subject matter experts into stories.
You will follow through with reporters as they write and edit their stories to answer questions, provide context, and help shape the narrative
You will track and monitor industry, competition and InMobi Group companies coverage on an ongoing basis, and publish newsletter capturing these coverages
You will work with journalists to handle PR crisis situations by working with leadership team, spokespersons and legal teams to craft our strategy and response