Director of Marketing Strategy and Analytics - Stamford , Connecticut, United States, 06901
Classification: Mktg/Comm Manager
Compensation: $100,000.00 to $110,000.00 per year
My client is looking for a Director of Marketing Strategy and Analytics to join their team! You will work collaboratively with media planner and account team leaders to provide in-depth information from external sources and client insights. This opportunity will perform in-depth analytics of campaign, and client result data, extensive industry experience and information to make impactful strategic insights for future and existing clients. ? Performs research and analysis of news, issues and trends. Research and disseminate industry information and trends on media, markets, and related metrics. ? Conducts client-specific analyses across all media channels. This could include building statistical models of how media affects key business outcomes, analysis of programs, creatives, offer types and other testing ? Lead role in building analytics capability, analytics best practices, and collaboration among departments. Work with programmer to develop new reporting and/or explore new reporting tools that escalate my clients' ability to provide internal and external clients with learnings, insights and recommendations quickly and accurately. ? Develops strategic recommendations that reflect both the knowledge of clients? business and objectives, as well as creative thinking to continuously drive the business; proactively share ideas and recommendations with President/CEO and account team members ? Manages evaluation, analysis and implementation of research and statistical techniques to develop marketing insights and improve direct marketing plans and campaigns across all channels. ? Collaborates with planning team in measuring the success of media campaigns, comparing performance to the client?s objectives, and constantly seeking ways to improve the accuracy or timeliness of this measurement ? Collaborates with the media team to arrive at recommendations supported by data, reporting, and analytics ? Working knowledge of developing direct marketing campaign plans, including building detailed P L's and response intake patterns as needed to aid planners in their efforts ? Development, benchmarking and tracking success metrics both to show return on investment as well as to provide a feedback loop for agency and client teams ? Manages ad hoc requests and prioritize projects according to business needs, including developing business requirements for reports based on client needs and specifications ? Presents insights and recommendations to clients. Recommend strategies and tactics that will result in continuous program improvement and growth.
? Bachelor of Administration/Bachelor of Science (is preferred). 5+ years of relevant agency/client work experience, preferably in direct marketing ? Strong written and verbal communication skills ? Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations ? Strong visual capabilities for data analysis and presentation in Microsoft Excel and PowerPoint ? Ability to prioritize requests, establish workflow procedures, multi-task, meet tight deadlines and deliver on assigned objectives ? Ability to build out reporting dashboards and provide insights and recommendations ? Friendly, high-energy, team-focused and can-do attitude a must ? Strong problem-solving skills and ability to exercise sound judgment in decision-making
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