Director of Marketing, Transplant Strategy & Development - King Of Prussia , Pennsylvania, United States, 19406
With operations in 35+ nations and ~ 22,000 employees worldwide, CSL is driven to develop and deliver a broad range of lifesaving therapies to treat disorders such as hemophilia and primary immune deficiencies, and vaccines to prevent influenza. Our therapies are also used in cardiac surgery, organ transplantation and burn treatment.
CSL is the parent company of CSL Behring and Seqirus. CSL Behring is a global leader in the protein biotherapeutics industry, focused on bringing to market biotherapies used to treat serious and often rare conditions. CSL Behring operates CSL Plasma , one of the world's largest collectors of human plasma, which is used to create CSL's therapies. Seqirus is the second largest influenza vaccine company in the world and is a transcontinental partner in pandemic preparedness and a major contributor to the prevention and control of influenza globally.
We invite you to take a look at the many career possibilities available around the globe and consider building your promising future at CSL by becoming a member of our team!
Director is responsible for development and implementation of global marketing strategies that support worldwide commercialization in the therapeutic area of Solid-Organ Transplantation. Will take the leadership role in the definition of commercial strategies for New Product Development and Life Cycle Management and represent commercial in project teams during their implementation.
Responsible for the effective management and operation of the respective Commercial Development subgroup within the approved budget. Responsible for generation of relevant budget and controlling.
Establish global marketing strategies for the brands and product portfolio of the respective Commercial Development franchise in conjunction with the Transplant TALT (Therapeutic Area Leadership Team) and PSTs (Product Strategy Teams). Participate in and prepare the strategic franchise product plans. Ensure that defined strategies are applied globally as appropriate.
Global marketing strategies include: o Development of value proposition (commercial and health economic) for marketed and development products o Core global positioning concepts and messages o Target product profiles and core product claims documents o Communication and publication plans o Key Opinion Leader Development/Management o Core global marketing programs o Global brand guidelines o Financial Business Case development
Jointly with the TALT and PSTs, identify priority initiatives as appropriate and drive the global implementation. This may include: o Transformation of defined strategy in suggestions for promotional activities o Premarketing/launch concepts for new products/new markets
Monitor and drive key product development initiatives in cooperation with R&D via the project management process. Identify, define and assess new development initiatives (i.e. new indications) for existing and potential new products.
Provide critical analysis of own and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research, where appropriate) for identification of critical cross-regional marketing trends and opportunities and to formulate marketing and selling strategies and activities in the regions.
Provide commercial expertise related to therapeutic area and provide relevant training to Commercial Operations Region staff where appropriate. Prepare and implement strategies for global therapeutic area conferences. Identify and evaluate global therapeutic area opportunities.
Maintain or develop strong relationships with key internal groups (including Commercial Operations Regions, R&D, Legal, Finance, Medical Affairs etc.) and with key external groups (Key Opinion, Patient organizations etc) in order to facilitate internal collaboration and positively position the company externally.
Drives industry initiatives where appropriate, including health care professionals, patient groups and trade associations.
Provide input from franchise area including competitive intelligence and new medical trends.
Contribute to the overall Commercial Development strategy and make recommendations for the development of the global business.
Has responsibility for oversight and effective management of direct reports to include but not limited to the following: o Annual objective setting o Mid-year and end of year reviews Coaching and counseling as appropriate. o Employee development. To include ensuring all leaders have development plans in place o Recruitment, selection and development of talent. o Incentive Compensation development and planning o Managing, directing & measuring work on an ongoing basis. Provides timely constructive feedback to ensure quality of work meets or exceeds company standards.
Bachelors' degree in business/marketing, life sciences or healthcare discipline; MBA or other graduate degree preferred
10+ years' sales and marketing experience in pharmaceutical/ biotech or relevant industry
Experience in launching new and growing established products
Experience leading and managing teams
Minimum of 10 years relevant experience (Commercial, Marketing, R&D, Regulatory, Business development) including a minimum of 7 years of commercial / marketing experience with a proven track and progressively more responsibility. Experience in the field of transplant medicine desirable but not required (minimally, should have a track record of delivering Marketing strategy across disease areas). Product launch experience and people management experience are both preferred.