Director of Communications & Public Relations - Saint Paul , Minnesota, United States, 55164

The Minnesota Council of Health Plans has worked for more than 30 years to improve care for everyone. We work with local nonprofit health insurance companies to make sure Minnesotans get the care they need, today and in the future. Whether you get insurance through work, buy it on your own, or receive services through Medicare or Medicaid, our members help you access and pay for quality care. You can learn more about our organization at:


The Director of Communications and Public Relations leads strategic communications for the Minnesota Council of Health Plans (Council). The Director is accountable for planning, implementing and evaluating communication strategy in support of the Council's goals and in collaboration with Council staff and committees. This position has management responsibility, overseeing budget and relationships with vendors/contractors for communications projects. This is a full-time, permanent position which includes a generous benefit package. Salary is commensurate with experience.


Essential Functions and Responsibilities:

Communications Strategy Development and Member Alignment:

  • Develop an effective communications plan that delivers on Council goals through earned media as well as social/owned channels.
  • Collaborate with key committees and gains appropriate alignment on plan.
  • Proactively identify ad-hoc opportunities that align with goals and capacity.

Campaign Implementation:

  • Create and distribute content as outlined in communication plan, in partnership with vendors as appropriate.
  • Ensure that complex industry speak is translated into audience-appropriate communication for all materials.
  • Serve as key point person for the collection and aggregation of member plan financial data for use in campaigns.
  • Work with Council's website host to maintain website functionality.
  • Manage Council social media activity in support of broader plan.

Media and Partner Relations:

  • Act as the Council's primary contact/spokesperson for media.
  • Provide media training to Council CEO and staff as necessary.
  • Prepare messages and talking points, consulting with staff and member plans as needed to ensure alignment.
  • Develop strong relationships with media, potential partners and third-party spokespersons (i.e. health care organizations, business groups, etc.)
  • Monitor relevant news activity; provide Minnesota-specific context; correct errors and respond as appropriate.

Committee and Board Support:

  • Facilitate Council's Communications Committee meetings. (Develop agendas in collaboration with committee chairs. Provide relevant context/updates from Council staff and other committees. Distribute meeting notes including a recap of decisions and next steps.)
  • Attend and participate in other committee meetings as necessary to provide communication context/counsel (e.g., Policy & Health Reform).

Required Qualifications:

  • A strong belief in the value that Minnesota's non-profit health plan industry brings to the market and provides to Minnesotans.
  • At least eight years' experience in communications or media relations with an advanced degree or training in a related field.
  • Social media savvy and an interest in emerging platforms.
  • Excellent critical thinking, self-direction, writing and verbal communication skills.
  • Ability to work well under pressure and enjoy a fast-paced unpredictable environment.
  • Demonstrated ability to develop and maintain professional relationships in occasionally adversarial situations.
  • Knowledge, or willingness to learn, Minnesota health care policy and practices.
  • Strong data skills to compile and assess new information.

Preferred Qualifications:

  • Ten or more years of experience working in communications
  • Trade association experience a plus.
  • Strong interest in government relations, law, health care and public policy.
  • Experience with health insurance plans, federal or state agencies or developing health policy.


We are looking for someone who is not only skilled at their craft but who can handle project complexities and challenges. Someone who is personable and creates a positive team culture with a can-do attitude, even when challenged. If this is you, let's talk.