Director for Strategic Enrollment Management - Statesville , North Carolina, United States, 28677
Director for Strategic Enrollment Management
SALARY: $3,488.00 - $4,360.00 Monthly
OPENING DATE: 06/08/20
CLOSING DATE: 07/15/:59 PM
The Director for Strategic Enrollment Management reports to the Vice President for Student Services and is Member of the Student Services Leadership Team. The Director designs and advances strategic initiatives directly related to new student recruitment and enrollment. As the primary enrollment strategist, the Director will provide strategic vision for recruitment and enrollment, being data-driven in their approach. The Director works collaboratively with multiple college and community constituents, tracking information and trends to determine optimal recruitment efforts and evaluating effectiveness of various lead generation approaches. The Director is responsible for community outreach, prospective student engagement, the RISE assessment, placement processes, and other institutional testing. The Director reflects, articulates and promotes the mission, vision, and identity of the College, both internally and externally.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Essential Duties and Responsibilities:
Develops and maintains a strategic enrollment and recruitment plan with measurable goals and objectives.
Position the college's value in the minds of prospective students and families in a way that allows them to envision their enrollment at Mitchell Community College.
Advise College leadership regarding enrollment barriers facing prospective students.
Design and execute effective programming that conveys the college's culture and opportunities (Open House, Mitchell Advantage, High School Signing Days, SOAR, CACROA, College Tours, etc).
Partner with Marketing Department to create both innovative and targeted marketing strategies.
Represents Mitchell at all campus and community recruitment activities including radio and television marketing.
Developing recruitment efforts targeting underrepresented high school and community college student populations.
Evaluates and improves the practices of the student-enrollment experience, including timely, effective and positive engagement with students and families throughout the entirety of their experiences with admissions, financial aid and registration.
Responsible for RISE and student assessment and placement operations.
Provides direct supervision of PT assessment and placement staff, and oversight of Student Services Generalists.
KNOWLEDGE, SKILLS, ABILITIES, EDUCATION AND EXPERIENCE REQUIREMENTS:
Requires a master's degree and a minimum of 5 years of experience in higher education, student affairs/services.
Experience in enrollment management and community engagement is preferred.
Excellent written and verbal communication skills, including expertise in presenting publicly and speaking on behalf of a college.
Ability to identify data needed to drive decision-making as well as analyze and present enrollment metrics.
Demonstrated ability to work collaboratively to design and advance a unified recruitment strategy.
Demonstrated commitment to community college student access and success.
Ability to lead and support diverse initiatives.
Standard office environment.
This position is sedentary in nature. Talking and hearing is required frequently. Extended periods of time viewing a computer may be necessary. Occasionally the position may require the ability to lift and/or move up to 10 pounds.
This is a full time position. Normal working hours are 8:30 am to 5:00 pm, Monday through Friday; however, there will be times where work is required before or after normal working hours, holidays, weekends, and school calendar breaks.
Local travel is required, including between campus locations. Out of state travel is limited, but may be required for special trainings/conferences.