Director, Marketing Strategy - Stamford , Connecticut, United States, 06901

Responsibilities

Role Purpose
The Director of Marketing Strategy will develop consumer engagement strategies around NBC Sports Group properties and assist in leading the agenda in insights-based, consumer-driven, long-term strategic thinking around the NBC Sports brand. This individual will help establish new and optimize existing measurement models to assess marketing performance. A successful leader in this position will be motivated and strategic while balancing multiple work streams to drive initiatives throughout the organization.

Responsibilities

  • Identify opportunities to reach and grow audiences across NBC Sports Group properties, ultimately driving business performance and revenue-generating opportunities
  • Create plans that will drive consumption of NBC Sports Group properties across multiple platforms, including linear television and livestreaming
  • Be at the forefront of consumer engagement and media trends, industry innovations, and competitive marketplace threats to identify growth and/or white space opportunities
  • Develop marketing briefs, which include research-based insights, key strategic pillars/objectives, brand positioning and success metrics
  • Collaborate with NBC Sports' Research department to develop target audiences and KPIs
  • Conduct primary research and access syndicated research as necessary
  • Develop and communicate strategy presentations to various levels of management, including NBC Sports leadership and external partners
  • Align internal and external stakeholders on strategic plans and execution tactics


Qualifications/Requirements

Basic Qualifications

  • Bachelor's degree in Marketing or related field
  • Minimum seven (7) years in Performance and/or Brand Marketing
  • Ability to develop audience targeting or prospecting strategies
  • Knowledge and application of syndicated research tools (e.g., MRI, Simmons, etc.) and first party data to inform actionable insights
  • History of executing qualitative and quantitative primary research
  • Demonstrate strong critical thinking and problem-solving skills with an ability to translate complex data into actionable insights in a clear and concise manner
  • Excellent written, verbal, and visual (e.g., PowerPoint, Keynote) communication skills that can be directed at various departments and across multiple levels of management
  • Must be able to provide a portfolio of work examples


Eligibility Requirements
  • Interested candidate must submit a resume/CV through to be considered (note job #: )
  • Willingness to travel and work overtime, and on weekends with short notice
  • Must be willing to work in Stamford, CT
  • Must have unrestricted work authorization to work in the United States
  • Must be 18 years or older
  • It is the policy of NBCUniversal and NBCUniversal' s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.


Desired Characteristics

  • Ten (10) years of experience developing strategies for Performance and/or Brand Marketing campaigns
  • A strategic thinker and visionary with prudent business judgment
  • Strong project management and team building skills with ability to motivate others
  • Driven self-starter who is comfortable working both independently and collaboratively across multiple departments and disciplines in a fast-paced environment
  • Experience working in the sports and media industries