Director, Marketing Strategy & Operations - Tarrytown , New York, United States, 10591
Director, Marketing Strategy and Operations, will contribute to the financial success of EYLEA® (aflibercept) Injection and will report to the Executive Director, Marketing. This person will the lead planning and execution of promotional activities across indications and drive operational excellence of marketing activities.
Manage marketing activities across indications including overall convention strategy and media planning.
Oversee cross-functional efforts to meet brand objectives including brand planning, data and analytics, performance reports, and budget management.
Act as primary point of contact for Joint Venture related discussions.
Identifies strategic market opportunities and makes recommendations to enhance market potential and brand penetration.
Brand lifecycle management; including preparation for launch of new potential indications.
Develop mid-long range planning for future market entrants.
Works with market access research to ensure appropriate understanding and implementation of the brand strategy.
Interfaces with team responsible for designing and implementing Regeneron's Ophthalmology product reimbursement program.
Provide strategic direction to the Market Research team for any needs of the brand. Assists in developing both Qual. And Quant. research studies.
Manage timelines and budgets in accordance with brand plan.
Demonstrated knowledge and experience in marketing of biologics, in a buy and bill environment.
Experience in leading and developing long range brand plans, budgets and forecasts.
Experience managing congress and conference related marketing activities.
Understands US reimbursement environment including governmental programs -Medicare Part B.
Experience tracking and managing budgets with finance counterparts.
Strong interpersonal & presentation skills required.
Demonstrated ability to deal with all levels of the organization.
Must be willing to travel 25-30% (including weekend travel as needed).
Education and Experience:
Bachelor's Degree, MBA preferred
The ideal candidate must have a minimum 12+ years of progressive experience in biologics marketing and brand strategy development and execution in the life sciences.
Biotechnology or small specialty pharmaceutical marketing experience preferred.
Pharmaceutical Sales experience preferred.
Ophthalmology (Retina), Oncology or Rheumatology experience preferred.
This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.
To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.