Asst Athletic Dir Communications/Public Relations - Amherst , Massachusetts, United States, 01002

Job Description

Assistant Athletic Director Communications & Public Relations

University of Massachusetts Amherst

Serve as the Assistant Athletic Director of Communications and Public Relations under the direct supervision of the Associate Director of Athletics for External Operations. Assist with the supervision of the department's promotional and public relations efforts for all 21 intercollegiate varsity sports within the Division I FBS program, while enhancing the overall image and brand of the University of Massachusetts and UMass Athletics.

Essential Functions:
  • Day to day oversight in planning, coordinating and directing media and public relations activities.
  • Serves as the primary media contact for all day-to-day public relations activities for Men's Basketball and other sport programs as assigned.
  • Oversight of the department budget for Communications and Public Relations.
  • Coordination with the Director of Broadcasting to manage all broadcast Productions.
  • Interact with campus officials, athletics administrators and staff, coaches, student-athletes, media members, department constituents, alumni and spectators.
  • Serve as a liaison between the athletic department and media members and outlets, general public and University community while establishing personal contacts and providing information as requested.
  • Serve as the primary media relations contact for Men's Basketball and other sport programs as assigned.
  • Maintain daily contact with coaches, student-athletes and athletic staff in an effort to generate potential human interest and feature stories that will enhance the University and UMass Athletics' image and brand.
  • Disseminate potential human interest and feature stories to media members in an effort to place positive public relations pieces.
  • Create, prepare and disperse media materials including, but not limited to, rosters, personnel biographies, schedules, press releases, media advisories, media guides, preseason and postseason prospectus and written and/or visual digital content.
  • Establish and maintain statistics, records, and team and individual information that could be used by the University, UMass Athletics, conference(s) and various outside organizations concerning historical and current information pertaining to a coach, student-athlete and/or program.
  • Stay appraised of current and emerging trends in media consumption, and tailor UMass Athletics communications strategies to fit those trends.

  • Bachelor's degree from an accredited institution required.
  • Three to five years' experience in a NCAA Division I communications/sports information/media relations office, or comparable experience required.
  • Knowledge and skills using PC and Apple computers.
  • Knowledge and skills in desktop publishing, digital media and graphic design, social media platforms and StatCrew software.
  • Strong interpersonal, editing, and written and verbal communication skills.
  • Ability to work nights, weekends and holidays.
  • Working knowledge of and strict adherence to NCAA, conference(s) and University policies, rules and regulations.

    Special Instructions to Applicants:

    Please submit a cover letter, resume, and the names, titles and phone numbers of at least three professional references by the priority deadline of August 10th to ensure consideration. The position may remain open until filled.

    Apply at:

    UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

    Internal Number: 502027