Associate Mgr Public Relations & Strategic Partnerships - New York , New York, United States, 10261

Job Description

Primary contact for all media promoting Lands' End- the company, the brand, services, and our unique way of doing business to print and broadcast media.

Manage daily projects of product PR, media relations, event marketing, International PR, Internet, Lands' End Business Outfitters, and Cause Marketing functions.

Oversee media interviews and assist in developing copy points for interviews.

Oversee and lead external PR agencies.

Network with external Public Relations professionals to ensure public relations efforts remain consistent with the industry.

Assure that media are aware of the most current products and services through regular contact, including updating Online Newsroom.

Oversee recap systems to ensure all areas of Lands' End are aware of Public Relations activities and product/media placements.

Qualifications

Bachelor's degree in Communications, Public Relations, Journalism or related field.

4-6 years direct PR experience in apparel related PR, as well as corporate communications, media relations, consumer, and/or direct merchant business.

Strong written and verbal communication skills- writing and editing.

Experience writing strategic plans; planning skills.

Event planning and execution.

Experience working with company leaders-and conducting media interviews.

Initiative; self-starter, with the ability to make frequent, quick decisions with a good sense of judgment.

Possess strong organizational skills with the proven ability to manage numerous projects simultaneously.

Corporate giving experience a plus.

Experience using PR to build a brand both internally and externally.

Travel required.

Lands' End, Inc., is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.