Associate Director, Video Strategy - Minneapolis , Minnesota, United States, 55401


Haworth is seeking a media planning specialist who loves to binge video, by any means legal, and finds themselves often curious about a brands strategy behind why they activated the way they did, in the place they did. If this is you, we would love to talk with you about our Associate Director, Video Strategy position, within our channel strategy & planning team. The AD is responsible for ongoing development and stewardship of video and audio activity across key agency clients and is expected to collaborate with other channel planning leads to develop multi-channel media recommendations.


• Build strong relationships with video and audio partners and effectively represent agency and clients

• Imagine and develop big ideas and plans across the video and audio landscape; plans that drive desired consumer behaviors

• Develop and implement tactical recommendations, and ensure activation teams are given the necessary details to bring those recommendations to life

• Steward creative allocation details and strategic changes

• Ensure over-communication around process and procedures related to all audio and video planning activity

• Collaborate on all financial document preparation and distribution

• Ensure completion of all post buy analyses and recommended adjustments based on established performance metrics

• Ensure all channel buy recaps, campaign recaps meet pre-established media KPIs

• Establish a positive and education-centric culture within the channel planning & strategy team


• Curious, inventive, collaborative spirit

• Ability to manage and inspire teams

• Comfortable being on stage and putting on a show

• Ability and wiliness to recognize you are in the client catering business

• Wickedly smart and a little nerdy too when it comes to using tools of the trade (Nielsen, Arbitron, IMS, SQAD, MMG)

• Innovative thinker with a knack for developing creative, strategic solutions

• Thrive in working under pressure

• Self-motivated and solution-oriented

• Education: college degree

• Experience: 5+ years planning, or planning and buying experience